The Doireann file
Social-media breakout, The Doireann Project, 2FM breakfast, the 2024 exit, the 2026 2FM Mornings return, and the sponsored-content boundary rows that make the file more than ordinary celebrity froth.
Paused · reassessing the lane
lads.ie is paused while we pick the next Irish angle.
The named-person cow-board lane is frozen. Existing articles remain online, but no new targets or dossier work are being accepted while the domain is reassessed for safer Irish reality-TV, creator-economy, and format-led uses.
Pause note
What happens now?
The existing archive stays up for reference and corrections. New work is paused unless Brian explicitly reopens a safer, format-led Irish entertainment lane.
The Suzanne file
SoSueMe, SOSU, ad standards, a Safety Gate alert, and the sort of brand paperwork that makes a glossy launch suddenly less glossy.
The Gemma file
Nomination attempts, election tables, platform-enforcement reporting, and a Court of Appeal judgment that had to stop and deal with AI-made legal authorities.
The Gilroy file
Thirteen years, four party labels, one resignation the register did not action, and the long business of trying to keep track without needing a second tea.
The first lap — the pilot
The launch edition: Tubridy, Kielty, the Love Island pipeline, the ASAI archive, and the Irish pop-culture bits that had everyone pretending they weren't watching.
Journal
The long stuff
Evergreen explainers, format studies, industry maps. Filed weekly. The telly gets rewatched; the nonsense deserves a better paper trail than "my cousin saw it on TikTok."
Love Island's Irish pipeline, explained
Why so many Irish contestants, what the shortlist is actually looking for, and how an Irish Love Islander differs from a British one on screen.
Dragons' Den Ireland: what happened to the pitches?
Which televised Irish investments survived, which ones quietly disappeared, and what a broadcast pitch looks like after the cameras go home.
The Late Late Show's most-watched moments: a cultural history
From Gay Byrne's condom run to the Toy Show crescendo: the Friday-night moments that had the whole country with an opinion by breakfast.
Why Gogglebox Ireland works when it shouldn't
A small island watching itself watch TV: why the format keeps working here, and what that says about us when we think nobody's looking.
The Irish influencer-agency market, mapped
Who represents whom, where the rate cards sit, and why the word "influencer" is quietly being replaced with "creator" on every agency website.
The Irish meme calendar, 2026 edition
The seasonal schedule of a small-nation meme economy: county slagging, bad pints, worse screenshots, and jokes that should have stayed in the group chat.
Paused
Tip line closed for now.
lads.ie is not accepting new cow-board targets, named-person dossier tips, or expansion work while the domain is reassessed.